The conservative apparel and lifestyle company behind last year’s viral “Let’s Go Brandon” wrapping paper is on target to double last year’s sales.
The company behind the gift wrap, Freedom Speaks Up, has marketed the wrapping paper as a way to troll your liberal relatives over the holidays.
— SETH WEATHERS (@sethweathers) November 21, 2022
In a press release about the massive sales, the owner of the company, Seth Weathers, said that he started making it on a whim in 2021 — but it resulted in over 500,000 sq.ft. of the novelty wrapping paper sold.
“This year is going to be double what it was in 2021!” said Weathers.
Weathers continued, “We did approximately $1 million in wrapping paper sales last year. We’re on target to double it this year. This may be the only time Brandon has boosted a small business.”
Weathers also created new designs for this year, including a “Merry Easter” print mocking Brandon.
“We’re having tons of fun with this, there’s no way to spend $20 bucks and get more smiles on Christmas morning,” added Weathers.