NASCAR driver Brandon Brown is having difficulty finding sponsors after his win in early October.
In early October, NASCAR driver Brandon Brown won a race. It was historic – not the win, but the sportscaster’s response to the chants from the crowd.
The Daily Mail reported over the weekend:
NASCAR driver Brandon Brown – who unintentionally sparked the phrase ‘Let’s Go Brandon!’ – says the popularity of the phrase has effectively killed his hopes of signing sponsorship deals.
The pro-racing driver has now spoken out on the effect the chant had on his professional career as he has had a hard time finding sponsors, saying he’s viewed as a ticking time bomb despite never expressing any political views, beyond disclosing that he is a Republican.
‘It got extremely difficult for us,’ Brown told Sports Business Journal. ‘If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side.
‘I’ve never been put in a position where it’s, “OK, what side are you on? Left or right?” So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. If I’m going to divide Coca-Cola, why would they want to talk to me?
‘So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb: “What is he doing to choose or say and how would that effect our consumer base?” It’s too much of a risk. I understand it on their side but it’s made it really hard to tie everything down.’
Now even Brandon is repeating the phrase ‘Let’s Go Brandon’.